What the Ice Bucket Challenge Can Teach Us About Political Fundraising

Unless you pride yourself on your cozy existence underneath a rock, you have likely heard about the ALS “Ice Bucket Challenge” which has taken the Internet by storm the past few weeks. If you aren’t aware, the Ice Bucket Challenge began as a viral campaign to raise money for ALS awareness and has spread rapidly across various forms of social media. Just how rapid has it been? The New York Times...
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